Challenge

Launch and promote Aussie Bodies’ new Lo Carb Protein Bars by creating a campaign that puts a spin on traditional gym classes such as balance and yoga, urging young women to consider a version of the class outside, at the beach.

Solution

The campaign features four executions of Aussie Bodies ambassadors surfer Felicity Palmateer and sprinter Katie Williams exploring different activities at the beach, such as cycling, paddle-boarding and running. We target women who might not go to the gym or exercise fanatically, but they’re active, with a sense of humour, and they understand that life is a balance between staying healthy and being happy.

Credits