THRI—
VE

02

Art Direction

02
/ 07

Thrive

20 —
18

Awareness

Agency —
Now Screen
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Ocean plastic pollution is the biggest environmental crisis of our time.

Challenge

Create a bold and disruptive campaign to educate consumers that they now have a solution for unrecyclable packs. RB Health and TerraCycle are developing a program through collection points - recycling the unrecyclable is made easier for you.

Location —
USA

Solution

Thrive is possibility. Thrive is hope. Thrive is doing better today than we did yesterday. Why point fingers when we can start to reduce our impact through small actions. Together, with RB Health, we can turn our trash into something great, and save our planet and its wildlife. The need to take a general awareness of plastic pollution and turn it into action is captured by this colourful campaign that disrupts the viewer’s experience.

Client —
Thrive

Credits

Awareness Campaign Design

Visual Marketing
Print Design
OOH
90%
of the information we absorb is visual. Let's make it stand out!
Client —
Thrive
Thrive has a visual identity that stands out and forces a second look. Targeting Millennials that crave quirky visuals, the duality of Thrive’s look represents the consequences of our actions, for our environment, wildlife and planet.

Project

01

—

Organic Care

Celebrate products that are as good for your body as they are for the environment.

Now Screen
18
20 —

Project

03

—

Little Changes

Engage all Australians to reduce their impact on the environment.

Now Screen
18
20 —

Project

04

—

Mirikel

Discover the power of nature with a new skincare line featuring nutrient-dense botanicals.

Freelance
19
20 —

Project

05

—

Kick

New way of envisioning medical information, delivering the right details at the right time.

Now Screen
17
20 —