Challenge

Create a platform for RB Health that allows it to genuinely contribute to people’s health and wellbeing, while finding solutions and answers to their medical issues. Thereby enabling people to take health into their own hands.

Solution

With the need to have a breadth of information to fully account for the scope of healthcare issues, we created a new brand that surprises people with simplicity and excites them with tangible outcomes. Kick uses strong colours and strong shapes to bring out the positive confidence of the brand, combined with a unique, ownable symbol born of health that promises information and support.

Credits