Challenge

Introduce a new Strepsils Extra lozenge in Honey and Lemon flavour for the coming cold and flu season with a new campaign that would cut through the noise of seasonal advertising and establish Strepsils Extra as the number one choice for severe sore throat sufferers.

Solution

Take Strepsils Extra in a new direction, using bold, colourful CGI created by animation house Yes Captain to create a powerful metaphor. The TVC imagines a sore throat as a traffic jam: ordinary cars, like ordinary throat lozenges, can’t do anything to break through it. Strepsils Extra is brought to life as an ambulance that cuts through the traffic jam to bring extra relief to an extra sore throat.

Credits