Challenge

Cut through the noise and re-engage the public with the truth of their brand: environmentally friendly personal care products that are made from high performing plant-derived ingredients in recycled and recyclable eco-friendly packaging.

Solution

Develop a serie of digital designs highlighting the fact that Organic Care’s shampoos, body washes and soaps are all at least 98% natural. Organic Care really is natural, with the ingredient list to prove it. The brand repositioning was reinforced by a serie of stop motion videos taking the ingredients out of the bottle and bringing them vividly to life, to showcase all the fantastic natural ingredients you’ll find in every bottle of Organic Care.

Credits